{"id":82,"date":"2014-11-28T17:50:24","date_gmt":"2014-11-28T17:50:24","guid":{"rendered":"http:\/\/prospekta.mx\/blog\/?p=82"},"modified":"2015-02-01T01:28:15","modified_gmt":"2015-02-01T07:28:15","slug":"que-es-marketing-automation","status":"publish","type":"post","link":"http:\/\/www.prospekta.mx\/blog\/que-es-marketing-automation\/","title":{"rendered":"\u00bfQu\u00e9 es Marketing Automation?"},"content":{"rendered":"<p><a href=\"http:\/\/prospekta.mx\/blog\/wp-content\/uploads\/2014\/11\/Marketing-Automation.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-83 alignleft\" src=\"http:\/\/prospekta.mx\/blog\/wp-content\/uploads\/2014\/11\/Marketing-Automation.jpg\" alt=\"Marketing-Automation\" width=\"760\" height=\"304\" srcset=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2014\/11\/Marketing-Automation.jpg 750w, http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2014\/11\/Marketing-Automation-300x120.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>A medida que el <span style=\"color: #ff6600;\"><strong>marketing automation<\/strong><\/span> incrementa su popularidad, muchos comienzan a considerar adaptarlo a su <strong>estrategia digital<\/strong>.<\/p>\n<p>Tanto encargados de Marketing como Representantes de Ventas, se han tomado los \u00faltimos a\u00f1os en recolectar obsesivamente tantas <strong>nuevas tecnolog\u00edas<\/strong> como les sea posible. Estas tecnolog\u00edas han a\u00f1adido capacidades, mejores insights, entre otros.<\/p>\n<p>Pero, toda esta nueva tecnolog\u00eda ha tenido un efecto negativo: <strong>ha fracturado nuestra atenci\u00f3n<\/strong>. La informaci\u00f3n y herramientas que una organizaci\u00f3n necesita para poner en marcha, entre otros, su <strong>estrategia digital<\/strong>, viven en docenas de <strong>lugares separados<\/strong>.<\/p>\n<p>Esta fragmentaci\u00f3n nos deber\u00eda hacer pensar entonces no s\u00f3lo en las capacidades de cada herramienta, sino tambi\u00e9n en qu\u00e9 tan bien \u00e9stas <strong><span style=\"color: #ff6600;\">se<\/span> <span style=\"color: #ff6600;\">integra con nuestros flujos de trabajo<\/span><\/strong> y hace nuestra <span style=\"color: #ff6600;\"><strong>vida<\/strong> <strong>m\u00e1s f\u00e1cil<\/strong><\/span>. Es aqu\u00ed donde entran las herramientas de <strong>marketing automation<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Marketing Automation<\/strong><\/h3>\n<p>De acuerdo con Google Trends, las b\u00fasquedas del t\u00e9rmino <strong>\u201cMarketing Automation\u201d<\/strong> han aumentado cerca del 40% desde enero de este a\u00f1o (datos). El <strong>inter\u00e9s en la tecnolog\u00eda<\/strong> parece estar creciendo exponencialmente para quienes buscan implementar una <strong>estrategia digital<\/strong> m\u00e1s eficiente. Pero, si t\u00fa a\u00fan no haces uso de ella, te preguntar\u00e1s \u201c\u00bfpor qu\u00e9?, \u00bfcu\u00e1l es su relevancia?\u201d<\/p>\n<p><strong>Marketing Automation es:<\/strong><\/p>\n<p><span style=\"color: #ff6600;\"><strong><em>La tecnolog\u00eda que permite a los departamentos de Marketing y Ventas crear, implementar y automatizar campa\u00f1as de marketing en l\u00ednea, as\u00ed como actividades de ventas que incrementan los ingresos y maximizan la eficiencia.<\/em><\/strong><\/span><\/p>\n<p>En su forma m\u00e1s b\u00e1sica, el <strong>marketing automation<\/strong> es un conjunto de herramientas designadas a <strong>reestructurar<\/strong> y <strong>simplificar <\/strong>algunas de las responsabilidades que consumen m\u00e1s tiempo en las \u00e1reas de Marketing y Ventas, desde la automatizaci\u00f3n del proceso de calificaci\u00f3n de leads hasta la creaci\u00f3n de un centro para el desarrollo de campa\u00f1as digitales.<\/p>\n<h2><em><span style=\"color: #ff6600;\"><strong>La automatizaci\u00f3n permite simplificar el mundo de los negocios que es cada vez m\u00e1s complejo y mucho m\u00e1s r\u00e1pido.<\/strong><\/span><\/em><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Marketing Automation y CRM<\/strong><\/h3>\n<p>Las herramientas que no s\u00f3lo <strong>se integran sin problema<\/strong> a las existentes, sino que tambi\u00e9n las <strong>refuerzan<\/strong>, son las m\u00e1s valiosas para las organizaciones de hoy. Un ejemplo de esto es la relaci\u00f3n <strong><span style=\"color: #ff6600;\">marketing automation y tu CRM<\/span>.<\/strong><\/p>\n<p>Tu herramienta de CRM es ya una parte central de tu negocio y un elemento clave para el rastreo, monitoreo y acceso a los datos de tu cliente y a m\u00e9tricas de rendimiento<strong>. Integrar el marketing automation con tu sistema de CRM<\/strong> es como actualizar el app de tu Smartphone favorita y de repente tener <strong>todas las caracter\u00edsticas<\/strong> que siempre has querido tener.<\/p>\n<p>Es la misma plataforma que te es familiar, pero ahora con la capacidad de <span style=\"color: #ff6600;\"><strong>monitorear la actividad de tu prospecto respecto a tus campa\u00f1as y tu sitio web<\/strong><\/span>, alertas para ventas en tiempo real cuando los compradores est\u00e1n teniendo un comportamiento de compra, reportes de ROI, y mucho m\u00e1s.<\/p>\n<p>&nbsp;<\/p>\n<p>En <strong>Prospekta<\/strong> ayudamos a las empresas a implementar una <strong>estrategia digital<\/strong> exitosa que toma los mayores beneficios del <strong>marketing automation<\/strong>, a trav\u00e9s de herramientas como <strong>Hubspot<\/strong>, integr\u00e1ndolos a su sistema de CRM para simplificar y hacer m\u00e1s eficiente el camino desde la prospecci\u00f3n de clientes hasta el cierre de venta.<\/p>\n<h3><\/h3>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff6600;\"><strong>Marketing automation es: simplificaci\u00f3n, eficiencia y un mayor ROI.<\/strong><\/span><\/h3>\n<p><a href=\"http:\/\/www.prospekta.mx\/contacto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-60 size-full\" title=\"boton contacto\" src=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2014\/10\/estrategia-digital-boton-contacto.png\" alt=\"estrategia-digital-boton-contacto\" width=\"256\" height=\"53\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A medida que el marketing automation incrementa su popularidad, muchos comienzan a considerar adaptarlo a su estrategia digital. Tanto encargados de Marketing como Representantes de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":94,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[10,6],"class_list":["post-82","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-marketing-automation","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es Marketing Automation? - Prospekta Blog<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es Marketing Automation? 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