{"id":59,"date":"2014-10-01T04:10:15","date_gmt":"2014-10-01T04:10:15","guid":{"rendered":"http:\/\/prospekta.mx\/blog\/?p=59"},"modified":"2015-02-01T01:26:15","modified_gmt":"2015-02-01T07:26:15","slug":"un-plan-de-social-media-marketing-para-mi-empresa","status":"publish","type":"post","link":"http:\/\/www.prospekta.mx\/blog\/un-plan-de-social-media-marketing-para-mi-empresa\/","title":{"rendered":"\u00bfUn plan de Social Media Marketing para mi empresa?"},"content":{"rendered":"<h3><a href=\"http:\/\/prospekta.mx\/blog\/wp-content\/uploads\/2014\/10\/Social-Media-Marketing-Plan.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-62\" src=\"http:\/\/prospekta.mx\/blog\/wp-content\/uploads\/2014\/10\/Social-Media-Marketing-Plan.jpg\" alt=\"Social Media Marketing\" width=\"750\" height=\"300\" srcset=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2014\/10\/Social-Media-Marketing-Plan.jpg 750w, http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2014\/10\/Social-Media-Marketing-Plan-300x120.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/h3>\n<h3><span style=\"color: #ff6600;\">En M\u00e9xico <strong>9 de cada 10 internautas<\/strong> est\u00e1n en las redes sociales, siendo <strong>Facebook<\/strong>, <strong>Twitter<\/strong> y <strong>G+<\/strong> las m\u00e1s populares, seg\u00fan datos recientes del <em>IAB M\u00e9xico<\/em>.<\/span><\/h3>\n<p>Si tomamos en cuenta que para el 2013, este grupo represent\u00f3 cerca de <strong>53 millones de mexicanos<\/strong>, es f\u00e1cil ver que hay un <strong>gran potencial<\/strong> en el uso de estas herramientas digitales para establecer nuevos lazos de <strong>comunicaci\u00f3n empresa-cliente<\/strong>.<\/p>\n<p>Sin embargo, la falta de conocimiento por parte de algunas empresas, ha estigmatizado al <strong>Social Media Marketing<\/strong> en relaci\u00f3n a su funcionalidad y rentabilidad.<\/p>\n<h3><strong>Algunos de los <em>errores m\u00e1s comunes<\/em> de empresas que gestionan Redes Sociales, son:<\/strong><\/h3>\n<ul>\n<li>Tener poca claridad de<strong> objetivos y m\u00e9tricas<\/strong><\/li>\n<li>Publicar <strong>sin un plan<\/strong> de Social Media Marketing<\/li>\n<li>Manejar sus cuentas <strong>corporativas como personales<\/strong><\/li>\n<li><strong>Falta de capacitaci\u00f3n<\/strong> para el manejo de crisis y reputaci\u00f3n<\/li>\n<li><strong>No saber qu\u00e9 redes sociales manejar<\/strong> de acuerdo a su estrategia digital<\/li>\n<\/ul>\n<p>En la experiencia que tenemos, al proponer la implementaci\u00f3n de un plan de <strong>Social Media Marketing<\/strong>, hemos identificado que algunas empresas <strong>temen sostener un di\u00e1logo abierto <\/strong>con sus clientes y prospectos, debido a las quejas que puedan externar frente a toda su comunidad, o a la realizaci\u00f3n de <strong>pr\u00e1cticas desleales por parte de su competencia <\/strong>a trav\u00e9s de sus cuentas.<\/p>\n<p>A esto siempre contestamos que <strong>hoy m\u00e1s que nunca es necesario mantenerse visible y responder de manera honesta<\/strong> y natural a la comunidad, con el fin de <strong>ayudar a nuestros <em>seguidores<\/em><\/strong><em> (<strong>potenciales clientes)<\/strong> <\/em>en cada etapa de su proceso de compra (inter\u00e9s, decisi\u00f3n o cierre)<\/p>\n<p>Y hablando de <strong><em>seguidores<\/em><\/strong>, <strong><em>fans<\/em><\/strong><em>, <strong>likes<\/strong>, etc, <\/em>tambi\u00e9n hemos encontrado estas dudas comunes entre nuestros clientes:<\/p>\n<ul>\n<li><strong>\u00bfUn seguidor es un cliente potencial?<\/strong><\/li>\n<li><strong>\u00bfUna cuenta exitosa es aquella con m\u00e1s likes?<\/strong><\/li>\n<li><strong>\u00bfC\u00f3mo convertir los likes en oportunidades de venta?<\/strong><\/li>\n<li><strong>\u00bfQu\u00e9 valor representa para mi empresa un <em>retuit <\/em>o un <em>compartir?, etc.<\/em><\/strong><\/li>\n<\/ul>\n<p>\u00bfC\u00f3mo resolver esas preguntas?, f\u00e1cil, hemos visto que en M\u00e9xico, las agencias de marketing digital ofrecen dos tipos de servicios con respecto a un plan de <strong>Social Media Marketing.<\/strong><\/p>\n<ol>\n<li>Las que ofrecen el servicio en funci\u00f3n a una <strong>estrategia de <em>Branding<\/em><\/strong>, como es el caso de <strong>marcas de consumo<\/strong> como Coca-Cola, Heineken, Sabritas, entre otros.<\/li>\n<li>Y aquellas agencias <strong>enfocadas en la generaci\u00f3n de leads o prospectos.<\/strong><\/li>\n<\/ol>\n<p>Las<strong> empresas que contratan una agencia con el objetivo de generar prospectos <\/strong>y establecen en conjunto una correcta estrategia de Social Media Marketing, <strong>aprovechan este canal<\/strong> de comunicaci\u00f3n para proporcionar informaci\u00f3n de utilidad a las personas que buscan productos y servicios como los que ofrecen. De esta forma <strong>logran llevarlos hasta el punto de decisi\u00f3n de compra, obteniendo as\u00ed el retorno de su inversi\u00f3n.<\/strong><\/p>\n<h2><span style=\"color: #ff6600;\">Por supuesto, llevar a cabo <strong>una estrategia de Social Media Marketing es una tarea que requiere de distintos esfuerzos,<\/strong> como el an\u00e1lisis de la competencia, detecci\u00f3n de necesidades, definici\u00f3n de target, establecimiento de estrategia de comunicaci\u00f3n, entre otros.<\/span><\/h2>\n<p>No es una tarea sencilla, pero es una labor que bien planeada y ejecutada, rendir\u00e1 frutos no s\u00f3lo a nivel de branding, sino tambi\u00e9n para los <strong>objetivos comerciales de tu empresa<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ff6600;\"><strong>\u00bfQuieres aprovechar el potencial de las redes sociales para tu empresa?<\/strong><\/span><\/h2>\n<p><a href=\"http:\/\/www.prospekta.mx\/contacto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-61 size-full\" src=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2014\/10\/social-media-marketing-boton-contacto.png\" alt=\"Social Media Marketing plan\" width=\"256\" height=\"53\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En M\u00e9xico 9 de cada 10 internautas est\u00e1n en las redes sociales, siendo Facebook, Twitter y G+ las m\u00e1s populares, seg\u00fan datos recientes del IAB [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[7,27,6,5],"class_list":["post-59","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-community-management","tag-estrategia-digital","tag-marketing-digital","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfUn plan de Social Media Marketing para mi empresa? 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