{"id":257,"date":"2015-02-27T11:57:22","date_gmt":"2015-02-27T17:57:22","guid":{"rendered":"http:\/\/www.prospekta.mx\/blog\/?p=257"},"modified":"2015-02-27T11:58:33","modified_gmt":"2015-02-27T17:58:33","slug":"7-libros-de-marketing-digital-que-debes-leer","status":"publish","type":"post","link":"http:\/\/www.prospekta.mx\/blog\/7-libros-de-marketing-digital-que-debes-leer\/","title":{"rendered":"7 libros de marketing digital que debes leer"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-261\" title=\"Libros de marketing digital\" src=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/libros-marketing-digital.jpg\" alt=\"Libros de marketing digital\" width=\"829\" height=\"344\" srcset=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/libros-marketing-digital.jpg 820w, http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/libros-marketing-digital-300x124.jpg 300w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><\/p>\n<p>El <strong>mundo del marketing digital<\/strong> es sumamente cambiante. Quienes est\u00e9n dispuestos a estar en constante evoluci\u00f3n, invirtiendo parte de su tiempo para <strong>mantenerse al d\u00eda en las tendencias<\/strong>, son los que lograr\u00e1n sobrevivir.<\/p>\n<h2>Te presentamos una compilaci\u00f3n de <strong>libros de marketing digital<\/strong> que te ayudar\u00e1n a poner en claro distintos aspectos que son necesarios para lograr el \u00e9xito en tu <strong>estrategia digital<\/strong>.<\/h2>\n<ul>\n<li><strong><a title=\"Permission Marketing Amazon\" href=\"http:\/\/www.amazon.com\/Permission-Marketing-Turning-Strangers-Customers-ebook\/dp\/B000FC0SSC\/ref=la_B000AP9EH0_1_7?s=books&amp;ie=UTF8&amp;qid=1391029178&amp;sr=1-7\" target=\"_blank\">Permission Marketing<\/a> (Seth Godin)<\/strong><br \/>\nEste es uno de los libros de marketing digital donde comenz\u00f3 el concepto de <strong>\u201cMarketing de Permiso\u201d<\/strong>, ya m\u00e1s conocido hoy en d\u00eda, pero que en 1999 fue un parteaguas en la industria.<\/li>\n<li><strong><a title=\"Contagious Things Amazon\" href=\"http:\/\/www.amazon.com\/Contagious-Things-Catch-Jonah-Berger-ebook\/dp\/B008J4GQKW\/ref=sr_1_1?ie=UTF8&amp;qid=1391029826&amp;sr=8-1&amp;keywords=contagious+why+things+catch+on\" target=\"_blank\">Contagious: Why Things Catch On<\/a> (Jonah Berger)<\/strong><br \/>\nEste libro ofrece un an\u00e1lisis brillante de la <strong>psicolog\u00eda detr\u00e1s del contenido viral<\/strong>, recomienda t\u00e9cnicas para lograr que las personas piensen en tu marca, y habla sobre los ingredientes que incentivan el marketing de boca-en-boca<\/li>\n<li><strong><a title=\"Social Media ROI Amazon\" href=\"http:\/\/www.amazon.com\/Social-Media-ROI-Measuring-Organization-ebook\/dp\/B004P8J1MQ\/ref=sr_1_1?ie=UTF8&amp;qid=1391030449&amp;sr=8-1&amp;keywords=social+media+roi\" target=\"_blank\">Social Media ROI<\/a> (Olivier Blanchard)<\/strong><br \/>\nCon soluciones pr\u00e1cticas, este libro desmitifica el negocio del <a title=\"Social Media Marketing\" href=\"http:\/\/www.prospekta.mx\/social-media-marketing\" target=\"_blank\">social media marketing<\/a>. Es una invaluable herramienta para quienes buscan <strong>integrar estrategias de social media<\/strong> en ambientes de negocio tradicionales.<\/li>\n<li><strong><a title=\"Youtility Amazon\" href=\"http:\/\/www.amazon.com\/Youtility-Smart-Marketing-about-Help-ebook\/dp\/B00B1FG7VE\/ref=sr_1_1?ie=UTF8&amp;qid=1391030849&amp;sr=8-1&amp;keywords=youtility\" target=\"_blank\">YOUtility: Why Smart Marketing is about Help Not Hype<\/a> (Jay Baer)<\/strong><br \/>\n\u00bfQuieres que tus esfuerzos en marketing digital tengan \u00e9xito? Intenta ser \u00fatil. YOUtility ofrece ejemplos reales de compa\u00f1\u00edas que se han movido de vender a proveer un valor real a su target, mostrando su camino hacia la<strong> construcci\u00f3n de comunidades leales a la marca<\/strong>.<\/li>\n<li><strong><a title=\"Influence Amazon\" href=\"http:\/\/www.amazon.com\/Influence-Robert-B-Cialdini-PhD-ebook\/dp\/B002BD2UUC\/ref=sr_1_1?ie=UTF8&amp;qid=1391030940&amp;sr=8-1&amp;keywords=influence+the+psychology+of+persuasion\" target=\"_blank\">Influence: The Psychology of Persuasion<\/a> (Robert Cialdini)<\/strong><br \/>\nEste libro cl\u00e1sico acerca de la persuasi\u00f3n es uno de los m\u00e1s vendidos en temas de psicolog\u00eda en los negocios. Aunque no est\u00e1 especialmente dirigido al marketing digital, s\u00ed te explica lo que hace que <strong>logres un \u201cS\u00ed\u201d de tu audiencia<\/strong>.<\/li>\n<li><strong><a title=\"Don\u00b4t make me think Amazon\" href=\"http:\/\/www.amazon.com\/Think-Common-Sense-Approach-Usability\/dp\/0789723107\" target=\"_blank\">Don\u00b4t make me think<\/a> (Steve Krug)<\/strong><br \/>\nLo central que te comunica este libro es que debes hacer <strong>tests de usabilidad con gente real<\/strong>. La sugerencia es que observes c\u00f3mo los usuarios se equivocan, c\u00f3mo se pierden, y que escuches lo que tengan que decir acerca de su experiencia en tu sitio\u2026ser\u00e1 mucho m\u00e1s de lo que te podr\u00eda decir Google Analytics..<\/li>\n<li><strong><a href=\"http:\/\/www.webanalyticshour.com\/\">Web Analytics\u2014An Hour a Day<\/a><\/strong><strong> (Avinash Kaushik)<\/strong><br \/>\nUno de los mejores libros de marketing digital. Este autor se enfoca en c\u00f3mo usar los <strong>Analytics<\/strong> como <strong>herramientas pr\u00e1cticas para optimizar<\/strong> negocios. Avinash sugiere actividades pr\u00e1cticas y rentables, evitando en todo momento que te pierdas en un mar de datos..<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Otra lectura que sin duda te recomendamos es nuestro <a title=\"Como atraer clientes con Facebook Ebook\" href=\"http:\/\/www.prospekta.mx\/LP-como-atraer-clientes-con-facebook\" target=\"_blank\"><strong>Ebook: <span style=\"color: #ff6600;\"><em>C\u00f3mo atraer clientes con Facebook<\/em><\/span><\/strong><\/a><\/h2>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 libros de marketing digital te han parecido m\u00e1s \u00fatiles o m\u00e1s pr\u00e1cticos para mejorar tus habilidades en la materia?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mundo del marketing digital es sumamente cambiante. Quienes est\u00e9n dispuestos a estar en constante evoluci\u00f3n, invirtiendo parte de su tiempo para mantenerse al d\u00eda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[27,6,5],"class_list":["post-257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-estrategia-digital","tag-marketing-digital","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 libros de marketing digital que debes leer<\/title>\n<meta name=\"description\" content=\"Te presentamos una compilaci\u00f3n de libros de marketing digital que te ayudar\u00e1n a poner en marcha las mejores pr\u00e1cticas en la industria digital\" \/>\n<meta name=\"robots\" content=\"index, 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