{"id":238,"date":"2015-02-24T10:35:39","date_gmt":"2015-02-24T16:35:39","guid":{"rendered":"http:\/\/www.prospekta.mx\/blog\/?p=238"},"modified":"2015-04-08T12:57:34","modified_gmt":"2015-04-08T18:57:34","slug":"por-que-optar-por-inbound-marketing","status":"publish","type":"post","link":"http:\/\/www.prospekta.mx\/blog\/por-que-optar-por-inbound-marketing\/","title":{"rendered":"\u00bfPor qu\u00e9 optar por Inbound Marketing?"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-239\" title=\"inbound marketing empresas\" src=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/razones-estrategia-marketing-digital.jpg\" alt=\"Razones para tener una estrategia digital\" width=\"806\" height=\"334\" srcset=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/razones-estrategia-marketing-digital.jpg 794w, http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/razones-estrategia-marketing-digital-300x124.jpg 300w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/h2>\n<h2><span style=\"color: #ff6600;\"><strong>Has escuchado sobre el Inbound Marketing, \u00bfpero qu\u00e9 tiene de diferente o novedoso frente al Marketing tradicional?<\/strong><\/span><\/h2>\n<p>Desde hace muchos a\u00f1os, las empresas han contratado <strong>medios publicitarios \u201ctradicionales\u201d.<\/strong><\/p>\n<p>Hoy esta pr\u00e1ctica es cada vez menos com\u00fan, ya que ha demostrado ser <strong>poco rentable <\/strong>y <strong>dif\u00edcil de medir<\/strong>, sobre todo para las empresas B2B (<em>Business-to-Business<\/em>).<\/p>\n<h3>\u00a0<strong>\u00bfPor qu\u00e9? <\/strong>Porque los <strong>compradores han cambiado<\/strong>.<\/h3>\n<p>Quien <strong>necesita informaci\u00f3n <\/strong>sobre un producto o servicio<span style=\"color: #ff6600;\"> <strong>simplemente \u201cgooglea\u201d <\/strong><\/span>y encuentra diversas opciones sobre proveedores, caracter\u00edsticas, beneficios, precios, condiciones, en fin\u2026todo.<\/p>\n<p>No trata de recordar la revista en la que vio el anuncio<\/p>\n<p>No busca la tarjeta que le dieron en la expo<\/p>\n<p>Mucho menos espera la llamada de un vendedor<\/p>\n<h3><strong>Es aqu\u00ed donde entra el <\/strong><span style=\"color: #ff6600;\"><strong>Inbound Marketing<\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Algunos datos en M\u00e9xico<\/strong><\/h2>\n<ul>\n<li><em>Antes de realizar una compra, la mitad de las mam\u00e1s digitales <\/em><em>prefieren consultar Internet para decidirse. <a title=\"Mamas digitales IAB\" href=\"http:\/\/www.iabmexico.com\/mamas-digitales\" target=\"_blank\"><strong>Consulta aqu\u00ed el estudio<\/strong><\/a><\/em><\/li>\n<li><em>Los ejecutivos en M\u00e9xico perciben a Internet como un medio que <\/em><em>los mantiene actualizados (84%) <a title=\"Ejecutivos internautas IAB\" href=\"http:\/\/www.iabmexico.com\/ejecutivos-internautas\" target=\"_blank\"><strong>Consulta aqu\u00ed el estudio<\/strong><\/a><\/em><\/li>\n<li><em>7 de cada 10 ejecutivos visitan el sitio de una marca que les interesa y <\/em><em>usan sitios de b\u00fasqueda para obtener informaci\u00f3n sob re marcas. <a title=\"Ejecutivos internautas IAB\" href=\"http:\/\/www.iabmexico.com\/ejecutivos-internautas\" target=\"_blank\"><strong>Consulta aqu\u00ed el estudio<\/strong> <\/a><\/em><\/li>\n<li><em>8 de cada 10 usuarios prestan atenci\u00f3n a la publicidad en internet, principalmentepara enterarse de promociones, porque la publicidad les parece atractiva y les proporciona informaci\u00f3n relevante del producto que se anuncia. <a title=\"Consumo de medios online IAB\" href=\"http:\/\/www.iabmexico.com\/consumo-medios-online-2014\" target=\"_blank\"><strong>Consulta aqu\u00ed el estudio<\/strong><\/a><\/em><\/li>\n<\/ul>\n<p><em>\u00a0<\/em><\/p>\n<h2><strong>Datos de fuentes internacionales<\/strong><\/h2>\n<ul>\n<li><strong>\u00a0<\/strong><strong>60% <\/strong>de los usuarios a nivel mundial <strong>investigan en Internet <\/strong>acerca de los productos. <em>Interconnected World: Shopping and Personal Finance, 2012<\/em><\/li>\n<li>61% Los <strong>leads generados <\/strong>por <strong>Inbound Marketing cuestan menos <\/strong>que aquellos generados por <strong>Outbound Marketing<\/strong>. <em>HubSpot, 2013<\/em><\/li>\n<li>En promedio, las empresas que realizan un <strong>adecuado seguimiento <\/strong>a sus leads <strong>generan un 50% m\u00e1s de ventas con un 33% de menos costo. <\/strong><em>Forrester Research<\/em><\/li>\n<\/ul>\n<p>Por su parte, <strong>MarketingSherpa<\/strong>, el instituto norteamericano de investigaci\u00f3n especializado en <strong>tendencias en marketing<\/strong>, mostr\u00f3 un estudio en el 2012 sobre la <strong>inversi\u00f3n <\/strong>estimada en <strong>medios para atraer leads <\/strong>en diversas compa\u00f1\u00edas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-240\" src=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/marketingsherpa-lead-generation.jpg\" alt=\"MarketingSherpa Generacion de leads\" width=\"661\" height=\"578\" srcset=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/marketingsherpa-lead-generation.jpg 661w, http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/marketingsherpa-lead-generation-300x262.jpg 300w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><\/p>\n<ul>\n<li>Las t\u00e1cticas que recibieron un <strong>mayor incremento <\/strong>de presupuesto incluyeron: optimizaci\u00f3n de sitio web, redes sociales y posicionamiento en buscadores de Internet.<\/li>\n<li>Las t\u00e1cticas que recibieron un <strong>menor incremento <\/strong>del presupuesto son todas aquellas \u201coutbound\u201d, incluyendo medios impresos, expos y correo directo.<\/li>\n<\/ul>\n<p>Esto demuestra que el gran reto para los departamentos de marketing ha sido la<strong><span style=\"color: #ff6600;\"> atracci\u00f3n de un mayor n\u00famero de leads a un menor costo<\/span><\/strong>. Y es aqu\u00ed donde el Inbound Marketing entra en acci\u00f3n.<\/p>\n<p><strong>Consulta el estudio completo aqu\u00ed <a title=\"Generacion de leads estudio Marketing Sherpa\" href=\"http:\/\/www.marketingsherpa.com\/data\/members\/benchmark-reports\/11855_2012%20Lead%20Generation%20Benchmark%20Report%20-%20EXCERPT%20-%20Launch%20Price%20Savings.pdf\" target=\"_blank\"><span style=\"text-decoration: underline;\"><span style=\"color: #800080;\"><em>Lead GenerationBenchmark<\/em><\/span><\/span><\/a><\/strong><\/p>\n<h2><strong><em>\u00a0<\/em><\/strong><\/h2>\n<h2><strong>En <a title=\"Prospekta\" href=\"http:\/\/www.prospekta.mx\" target=\"_blank\"><span style=\"color: #ff6600;\">Prospekta<\/span><\/a> ponemos al servicio de nuestros clientes <a title=\"Inbound Marketing Prospekta\" href=\"http:\/\/www.prospekta.mx\/inbound-marketing\" target=\"_blank\"><span style=\"color: #800080;\">estrategias de Inbound Marketing<\/span> <\/a>basadas en las necesidades espec\u00edficas de su negocio.<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Para saber m\u00e1s sobre c\u00f3mo funciona el Inbound Marketing y c\u00f3mo puede ayudar en tu \u00e9xito comercial, descarga nuestro Ebook <span style=\"color: #800080;\"><a style=\"color: #800080;\" title=\"Ebook Inbound Marketing para Principiantes\" href=\"http:\/\/www.prospekta.mx\/LP-inbound-marketing-principiantes\" target=\"_blank\"><em>Inbound Marketing para Principiantes<\/em><\/a><\/span><\/strong><\/h2>\n<p><strong><em>\u00a0<\/em><\/strong><\/p>\n<p><a href=\"http:\/\/www.prospekta.mx\/LP-inbound-marketing-principiantes\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-241 size-full\" title=\"Inbound marketing primeros pasos\" src=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/inbound-marketing-ebook.jpg\" alt=\"Inbound Marketing para principantes\" width=\"203\" height=\"138\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Has escuchado sobre el Inbound Marketing, \u00bfpero qu\u00e9 tiene de diferente o novedoso frente al Marketing tradicional? Desde hace muchos a\u00f1os, las empresas han contratado [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[26,6],"class_list":["post-238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-inbound-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 hoy las empresas optan por Inbound Marketing?<\/title>\n<meta name=\"description\" content=\"Has escuchado sobre el Inbound Marketing, \u00bfpero qu\u00e9 tiene de diferente o novedoso frente al Marketing tradicional? 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