{"id":161,"date":"2015-02-07T18:48:31","date_gmt":"2015-02-08T00:48:31","guid":{"rendered":"http:\/\/www.prospekta.mx\/blog\/?p=161"},"modified":"2015-02-09T22:49:04","modified_gmt":"2015-02-10T04:49:04","slug":"el-inbound-mareting-ha-desbancado-al-outbound-marketing","status":"publish","type":"post","link":"http:\/\/www.prospekta.mx\/blog\/el-inbound-mareting-ha-desbancado-al-outbound-marketing\/","title":{"rendered":"El Inbound Marketing ha desbancado al Outbound Marketing"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-165\" src=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/inbound-marketing-outbound-marketing.jpg\" alt=\"Inbound Marketing vs Outbound Marketing\" width=\"794\" height=\"329\" srcset=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/inbound-marketing-outbound-marketing.jpg 794w, http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/inbound-marketing-outbound-marketing-300x124.jpg 300w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/h2>\n<h2><strong>El Internet lo ha cambiado todo. <span style=\"color: #ff6600;\">Y el Inbound Marketing lleg\u00f3 para quedarse.<\/span><\/strong><\/h2>\n<p>Por la forma en que las personas se comunican, se entretienen, ven las noticias, etc\u2026la vida <strong>nunca volver\u00e1 a ser la misma<\/strong>.<\/p>\n<p>Debido a esto, los dinosaurios del viejo marketing (<strong><em>outbound marketing<\/em><\/strong> o marketing \u201cinvasivo\u201d) r\u00e1pidamente terminar\u00e1n por desaparecer.<\/p>\n<h3><strong>Mira estas estad\u00edticas:<\/strong><\/h3>\n<ul>\n<li><span style=\"color: #ff6600;\"><strong>44%<\/strong><\/span> del correo directo nunca se abre<\/li>\n<li><span style=\"color: #ff6600;\"><strong>86%<\/strong> <\/span>de las personas saltan los comerciales de televisi\u00f3n<\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #ff6600;\"><strong>84%<\/strong><\/span> de las personas entre los 25 y los 34 a\u00f1os de edad se han salido de un sitio web despu\u00e9s de dar clic a anuncios \u201cirrelevantes o intrusivos\u201d.<\/li>\n<\/ul>\n<h3><span style=\"color: #ff6600;\"><strong>La interrupci\u00f3n ya no funciona<\/strong><\/span><\/h3>\n<p>Las personas ahora est\u00e1n <strong>m\u00e1s informadas<\/strong>, han aprendido a ser <strong>m\u00e1s selectivas<\/strong> con lo que consumen en los medios, e incluso se han vuelto <strong>m\u00e1s esc\u00e9pticas<\/strong>.<\/p>\n<p>Ya no compramos de forma incr\u00e9dula. <strong>Ahora investigamos<\/strong>.<\/p>\n<p>Despu\u00e9s de todo, basta detenerse a buscar <strong>un par de minutos<\/strong> en Google.<\/p>\n<h2><strong>El Inbound Marketing lleg\u00f3 como respueta al nuevo consumidor<\/strong><\/h2>\n<p>Entonces, \u00bfqu\u00e9 es lo que los negocios y directivos de deber\u00edan hacer?<\/p>\n<p><span style=\"color: #ff6600;\"><strong>Adaptarse al nuevo paradigma<\/strong><\/span>. Y el nuevo paradigma se llama <strong><em>Inbound Marketing<\/em><\/strong><\/p>\n<p>El <a title=\"Inbound Marketing\" href=\"http:\/\/www.prospekta.mx\/inbound-marketing\" target=\"_blank\"><strong>Inbound Marketing<\/strong><\/a> se enfoca <strong>en ganar<\/strong>, no comprar, <strong>la atenci\u00f3n de una persona<\/strong>, lo cual se logra a trav\u00e9s de medio sociales y con <strong>contenido de valor<\/strong> (llamado <a title=\"Content Marketing\" href=\"http:\/\/www.prospekta.mx\/content-marketing\" target=\"_blank\">Content Marketing<\/a>) como blogs, podcasts y piezas de contenido especializadas.<\/p>\n<p>Cuando se hace de forma correcta, el contenido es interesante, informativo y a\u00f1ade valor. Esto crea una <strong>conexi\u00f3n positiva con el consumidor<\/strong>, con la que tienes m\u00e1s probabilidades de atraerlos hacia tu marca y tu producto.<\/p>\n<p>Te compartimos esta infograf\u00eda publicada por <a href=\"http:\/\/digitalflavor.com\/\" target=\"_blank\">Digital Flavor<\/a>, donde se muestran las diferencias entre <strong><em>Inbound Marketing<\/em><\/strong> y <strong><em>Outbound Marketing<\/em><\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-164\" src=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/grafica-inbound-marketing.jpg\" alt=\"diferencia inbound marketing y outbound marketing\" width=\"935\" height=\"8190\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Internet lo ha cambiado todo. Y el Inbound Marketing lleg\u00f3 para quedarse. Por la forma en que las personas se comunican, se entretienen, ven [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[26,6],"class_list":["post-161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-inbound-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Inbound Marketing ha desbancado al Outbound Marketing<\/title>\n<meta name=\"description\" content=\"El Internet lo ha cambiado todo. Y el Inbound Marketing lleg\u00f3 para quedarse. 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