{"id":118,"date":"2015-02-02T20:24:12","date_gmt":"2015-02-03T02:24:12","guid":{"rendered":"http:\/\/www.prospekta.mx\/blog\/?p=118"},"modified":"2015-02-02T20:28:02","modified_gmt":"2015-02-03T02:28:02","slug":"content-marketing-los-usuarios-leen-solo-escanean","status":"publish","type":"post","link":"http:\/\/www.prospekta.mx\/blog\/content-marketing-los-usuarios-leen-solo-escanean\/","title":{"rendered":"Content Marketing: los usuarios no leen, s\u00f3lo escanean"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-120\" title=\"Content marketing. Internautas no leen.\" src=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/content-marketing-lectores.jpg\" alt=\"Lectores escanean textos\" width=\"794\" height=\"324\" srcset=\"http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/content-marketing-lectores.jpg 765w, http:\/\/www.prospekta.mx\/blog\/wp-content\/uploads\/2015\/02\/content-marketing-lectores-300x122.jpg 300w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/h2>\n<h2><span style=\"color: #ff6600;\"><strong>Los usuarios de un sitio no leen, s\u00f3lo escanean<\/strong><\/span><\/h2>\n<p>Si no tomas en cuenta este factor\u2026<\/p>\n<ul>\n<li>Tu plan de <strong>content marketing<\/strong> fallar\u00e1<\/li>\n<li>Tu <strong>blog <\/strong>fallar\u00e1<\/li>\n<li>Tus <strong>email marketing<\/strong> fallar\u00e1<\/li>\n<li><strong><em>Est\u00e1s escaneando ahora,<span style=\"color: #ff6600;\"> \u00bfcierto?<\/span><\/em><\/strong><\/li>\n<\/ul>\n<p><strong>Estos son unos datos importantes que debes saber\u2026<\/strong><\/p>\n<ul>\n<li><strong>79% de los usuarios escanean<\/strong> cualquier p\u00e1gina que se les ponen enfrente; s\u00f3lo el 16% leen palabra por palabra.<\/li>\n<li>En una visita promedio, los usuarios lee la mitad de la informaci\u00f3n s\u00f3lo en aquellas p\u00e1ginas con <strong>111 palabras o menos<\/strong><\/li>\n<li>Los usuarios leen alrededor del <strong>20% del texto<\/strong> en una p\u00e1gina<\/li>\n<li><strong>Nuevamente est\u00e1s escaneando ahora <span style=\"color: #ff6600;\">\u00bfcierto?<\/span><\/strong><\/li>\n<\/ul>\n<h2><span style=\"color: #ff6600;\"><strong>Posible explicaci\u00f3n de por qu\u00e9 tus usuarios no consumir\u00e1n todo lo que planeaste para tu <a href=\"http:\/\/www.prospekta.mx\/content-marketing\">content marketing<\/a><\/strong><\/span><\/h2>\n<ul>\n<li>Leer de la pantalla de una computadora <strong>cansa los ojos<\/strong><\/li>\n<li>Tenemos <strong>per\u00edodos cortos de concentraci\u00f3n<\/strong><\/li>\n<li>El sitio compite con<strong> otros tantos<\/strong> que tambi\u00e9n exigen la atenci\u00f3n del usuario<\/li>\n<li>La vida de hoy no nos permite tener el <strong>tiempo necesario<\/strong> para procesar tanta informaci\u00f3n<\/li>\n<\/ul>\n<h2><span style=\"color: #ff6600;\"><strong>\u00bfQu\u00e9 hacer para facilitar el consumo de tus contenidos a tu lector?<\/strong><\/span><\/h2>\n<ol>\n<li>Titula tu contenido de forma que <strong>atraiga su atenci\u00f3n<\/strong><\/li>\n<li>Utiliza <strong>subt\u00edtulos<\/strong> que comuniquen el valor de lo que est\u00e1n por leer<\/li>\n<li>Pon en <strong><em>negritas e it\u00e1licas<\/em><\/strong> las palabras clave para atraer su atenci\u00f3n<\/li>\n<li>Utiliza <strong>oraciones cortas<\/strong><\/li>\n<li><strong>S\u00e9 breve<\/strong>, utiliza las palabras exactas que necesitas<\/li>\n<li>Utiliza <strong>p\u00e1rrafos cortos<\/strong><\/li>\n<li>Una <strong>sola idea<\/strong> por p\u00e1rrafo<\/li>\n<li>Utiliza<strong> bullets<\/strong><\/li>\n<li>Utiliza <strong>diferentes fuentes<\/strong> para destacar informaci\u00f3n especial<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>Si te hubi\u00e9ramos compartido esta informaci\u00f3n as\u00ed,<span style=\"color: #ff6600;\"> \u00bfla hubieras le\u00eddo?<\/span><\/strong><\/p>\n<p>\u00bfQu\u00e9 hacer para facilitar el consumo de tus contenidos a tu lector?<\/p>\n<p><em>Titula tu contenido de forma que atraiga su atenci\u00f3n<\/em><\/p>\n<p><em>Utiliza subt\u00edtulos que comuniquen el valor de lo que est\u00e1n por leer<\/em><\/p>\n<p><em>Pon en negritas e it\u00e1licas las palabras clave para atraer su atenci\u00f3n<\/em><\/p>\n<p><em>Utiliza oraciones cortas<\/em><\/p>\n<p><em>S\u00e9 breve, utiliza las palabras exactas que necesitas<\/em><\/p>\n<p><em>Utiliza p\u00e1rrafos cortos<\/em><\/p>\n<p><em>Una sola idea por p\u00e1rrafo<\/em><\/p>\n<p><em>Utiliza bullets<\/em><\/p>\n<p><strong>\u2026Por supuesto que no<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Estos son algunos peque\u00f1os detalles que har\u00e1n una <span style=\"color: #ff6600;\"><strong>importante diferencia para tu lector<\/strong><\/span>, y permitir\u00e1 que los textos creados en tu <span style=\"color: #ff6600;\"><strong>plan de content marketing<\/strong><\/span> tenga un mayor \u00e9xito.<\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\">\u00bfQu\u00e9 consejo nos puedes compartir para la <strong>creaci\u00f3n de contenidos<\/strong> en un plan de<strong> content marketing<\/strong>?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los usuarios de un sitio no leen, s\u00f3lo escanean Si no tomas en cuenta este factor\u2026 Tu plan de content marketing fallar\u00e1 Tu blog fallar\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[30,6],"class_list":["post-118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-content-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing: los usuarios no leen, s\u00f3lo escanean<\/title>\n<meta name=\"description\" content=\"Estos son algunos peque\u00f1os detalles que har\u00e1n una importante diferencia en los textos creados para tu plan de content marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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